South Korean culture and society is a unique blend of tradition and modernity. Ingrained within its rich culture is a deep sense of community and the utmost respect for elders. Here are some things to keep in mind:
Revealing clothing can be viewed as culturally insensitive off the beach. Shorts are generally fine (as long as they aren’t too short). In terms of behaviour, public displays of affection between men & women are considered shocking in some places.
Although cities like Seoul boast dynamic gay districts such as Jongno and Itaewon, public displays of affection, especially same sex, can attract stares and, in some situations, outright discrimination.
Smoking is common in South Korea. But it’s illegal to smoke in public places. There are specific smoking zones across the cities where smoking is permitted.
English isn’t widely used in South Korea, so a translation app can be quite helpful. And your Trip Manager or Local Guide can give you some tips on words you can try.